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Defining your target audience

Defining your target audience

Check out our easy to follow infographic below to help define your target audience. Remember this is not a one off exercise when you first start your business, every year you should be redefining your target audience. This is even more important with fast scaling...
Tone of Voice – critical to branding success

Tone of Voice – critical to branding success

For a start up branding is critical, I have already written about keeping your brand authentic but how do you create your brand strategy and how do you include authenticity in to your branding concept? One blog post is not enough to help you find the answers, instead...
Defining your target audience

Defining your target audience

Defining your target audience is one of the most important steps as a business. It will help shape your strategy, marketing and branding, in fact it will shape your business. To help you define your target audience there are some simple questions to guide you on your...
Honesty, it looks great on you.

Honesty, it looks great on you.

Honesty, it looks great on you! What do you and your start up have in common? If you are an entrepreneur or start up, chances are your business is a reflection of your knowledge, personality and business beliefs. This means your branding should be as well. This is why...